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Salted chocolates - Coggle Diagram
Salted chocolates
brand values
passion
we will will puts loads of passion into the company
ethics
we will source our materials/ingredients from ethical sources
integrity
we wiill be compleety honsest with the quality of our products
community
we encourage our company and customer to get to know eachother and build a close knit community
awareness
we wil be aware of where we source our chocolates
Customer
Demographics
C1 lower middle class and above
35-64 years old
people from Europe
No specific gender
Psychographics
succeeders
our chocolates are quality in packaging and in the chocolate itself
people who apreciate salted chocolate
people who appreciate minimalistic packaging
affluent individuals
USP
High quality cocoa
Defined packaging
smooth packaging feel
packaging similar to an apple iPhone packaging.
how can this be advertised?
stop motion
plasticine clay
lego
smooth transitions
no immediate change between frames
proposed stop motion techniques
stop motion
plasticine clay
ice bear made of white plasticine covered in salt sleds into a lake of chocolate making slated chocolates.
lego
lego salt chocolate making process.
colour
browns and winter colours
since the chocalte is salted it is crucial that we integrate colours such as brown and white to convey the choclate