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Ca$hvertising - Coggle Diagram
Ca$hvertising
41 Ad Agency Techniques
Copy should be short, simple to understand, short sentences, short paragraphs, use a lot of personal pronouns
- Bombard them with benefits
- Put your biggest benefit in the headline
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- Eye Catching Graphic Design
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- Crush your competiton with extreme specificity
Put captions under each image ad. 2/3 Photo, Headline & Body Copy.
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- Insist on the Pro-Design Difference
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- The Granny Rule of Direct Mail
AIDA (Attention, Interest, Desire & Action)
Look for recency of purchase, frequency of purchase and high dollar amount spent, when buying mailing lists.
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Include headshots in your ads, up close and put. a quote next to your face.
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VAKOG - VISUAL, AUDITORY, KINESTHETIC, OLFACTORY, GUSTATORY
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- Being to regard yourself as someone who has a mountain of valuable info to share with others.
- Make what you know available to the public in as many forms as possible.
- A Sales Letter in Survey's Clothing
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- Power Your Ads With Pictures
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Well written long copy outsells short copy, copy can never be too long, only too boring.
Test the Headline First, Second the Price, Third The Offer.
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Pictures are only effective in influencing brand choice if these is a clear connection with the brand and message.
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Selling The Fear Factor
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The 6 Weapons of Influence, shortcuts to persuasion.
Reciprocity, Liking, Authority, Social Proof, Consistency and Scarcity.
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Rhetorical Questions
The customer uses active reasoning to understand the question, which leads to better persuasion.
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Life-Force 8
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Freedom From Fear, Pain and Danger
To be superior, winning, keeping up with the Joneses
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Surival, Enjoyment of Life, Life Extension
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