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Travel Motivation - Coggle Diagram

- - - - Buy and use the products provided by sellers
      - Represent the demand
      - Center of all related industries in TR
    - - Understanding consumers => core success
      - Meet or exceed consumer's expectation => repeat purchases & WOM advertising
      - Targets of all products and services
    - - provide a good tourism product for specific groups of customers
  - - - a part of understanding human personality
      - describe factors within an individual toward a goal
    - - Good service
      - Lots of interesting countryside and wildlife
      - Opportunity for sporting activities
      - Low cost accommodation
      - Good restaurants
      - ...................
    - - Definition: the area of tourist motivation requires a theory to approach
      - Requirements
        
        Role of the theory
        
        Ownership and appeal of the theory
        
        Ease of communication
        
        Ability to measure travel motivation
        
        Multi-motivate vs Single-trait approach
        
        Dynamic vs Snapchot approach
        
        The roles of extrinsic and intrinsic
    - - Multiple choice inventories
      - Open-ended self report
      - Direct observation
    - - Push factors
        
        person-specific motivations
        
        Include
        
        Technology
        
        Demographic
        
        Social
        
        Politics
        
        Economic
      - Pull factors
        
        destination-specific attributes
        
        Include
        
        Geographical proximity
        
        Accessibility to the market
        
        Availability of attractions
        
        Affordability
        
        .....