THE STRATEGY OF INTERNATIONAL : BUSINESS

Strategy and the Firm ✅

Global Expansion, Profitability, and Profit Growth ♻

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Choosing a Strategy

Strategic Positioning

The firm as a value chain

Primary activities

Support activities

Expanding the market: Leveraging products and competencies

Location Economies

Experience Effects

Learning effects

Economies of scale

Leveraging Subsidiary Skills

Profitability and Profit Growth Summary

Cost Pressures and Pressures for Local Responsiveness ⁉

Pressures for Cost Reductions

Pressures for Local Responsiveness

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Choosing a Strategy 💥

Localization Strategy

Transnational Strategy

Global Standardization Strategy

International Strategy