THE STRATEGY OF INTERNATIONAL : BUSINESS
Strategy and the Firm ✅
Global Expansion, Profitability, and Profit Growth ♻
click to edit
click to edit
Choosing a Strategy
Strategic Positioning
The firm as a value chain
Primary activities
Support activities
Expanding the market: Leveraging products and competencies
Location Economies
Experience Effects
Learning effects
Economies of scale
Leveraging Subsidiary Skills
Profitability and Profit Growth Summary
Cost Pressures and Pressures for Local Responsiveness ⁉
Pressures for Cost Reductions
Pressures for Local Responsiveness
click to edit
Choosing a Strategy 💥
Localization Strategy
Transnational Strategy
Global Standardization Strategy
International Strategy