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THE STRATEGY OF INTERNATIONAL : BUSINESS - Coggle Diagram
THE STRATEGY OF INTERNATIONAL : BUSINESS
Strategy and the Firm :check:
Choosing a Strategy
Strategic Positioning
The firm as a value chain
Primary activities
Support activities
Global Expansion, Profitability, and Profit Growth :recycle:
Expanding the market: Leveraging products and competencies
Location Economies
Experience Effects
Learning effects
Economies of scale
Leveraging Subsidiary Skills
Profitability and Profit Growth Summary
Cost Pressures and Pressures for Local Responsiveness :!?:
Pressures for Cost Reductions
Pressures for Local Responsiveness
Choosing a Strategy :explode:
Localization Strategy
Transnational Strategy
Global Standardization Strategy
International Strategy