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TikTok Course - Coggle Diagram
TikTok Course
STRATEGY
Hooks:
- Grab attention and keep them watching.
- Pattern interrupt, or clickbait
- Stop people from scrolling by interrupting them, clickbait too.
- Text & Visuals
- Grab their eyes with visual (confusing, weird, pleasing, etc.)
- Use subway surfers at the bottom of the screen, anything to grab attention.
- Example:
"2 months ago, someone did this, etc.."
- Try new backdrops, new angles, new lighting, with/without text, etc.. Try everything.
- Once you found the hook can work then you can repeat it and improve it by changing it slightly.
- Do something crazy that is visually awesome.
How to build trust:
- The goal is to look like a legitimate business.
- The goal is too look professional.
- Find places that look professional (bedroom, office, etc..)
- Go outside.
- Focus on your backdrop.
- Have a professional background.
STYLE:
Winning Angles:
- Winning ways to market your product.
- Selling Caffeine vape? Here's a few "Angles" you can use:
-- Great preworkout
-- Nic free, helps quit
-- Perfect for staying up studying
- Test and help quit nic niche.
Winning Content"
- Scroll the FYP on TikTok and you will notice there's a million ways to make a video.
- Funny, educational, short, long, outside, inside, in car, just sound, just text, face, no face, etc..
- Your goal is to TEST a ton of different things until one hits.
- Once a video hits 100,000 views, study why it did so well.
- Make the same video and improve it.
- This is a winning content style.
GOAL:
- Have 2-4 different winning content styles, and repeat!
- This will create longevity for your brand/store/product.
- 2 content styles: Educational, Action, or Introduction
(have fun with this)
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TOOLS:
CAPCUT:
Introduction:
- CapCupt Templates are just trends now.
- 1/5 videos on TikTok are from CapCut.
- SCROLL FYP, LOOK AT INFLUENCERS, ETC.
- SAVE ALL OF THEM TO A FOLDER.
Template:
- Add videos/photos in
- Hit "Save and share to TikTok."
- You can't delete the text from the template.
Hit the space bar to move it aside.
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TikTok:
- Add any sons that are needed.
- Delete any Hashtags
- Add Caption and FIRE!
Tips:
- Have good hook.
- Have good shot.
- Fit in with whatever you relate with.
- Relatability is huge.
- Make it fun to watch.
Dont's:
- Too much controversy
- Poor visuals and eye appeal
- Poor storyline, no emotional connection.
TIKTOK
ACCOUNTS
Business Account:
- Provides link in BIO at 1,000 followers
- Limits access to certain sounds.
- You need a business account to get verified on tiktok.
- Does admin and management for big brands.
Link in bio:
- You're not missing out on this link in bio.
- Never buy bots
Personal Account
- 90% of business people use this
- Not a big deal what you chose.
- Personal advised
ALGORITHM
- Algorithm follows people's interest and activity.
- TikTok shows your content to people who like it, and they show it to other people.
- Make Better Content and you will make MORE sales.
AUDIENCE:
- Who is most likely to buy my product?
- When making content (example) remember to make content for 18-25 year old females.
- Adapt to the audience you're trying to attract.
- You don't want to attract kids, they're broke.
- Attract ages from 18 to 22+
- Avoid flash content, mom jokes, and don't make overstimulating stupid jokes.
- Dumb it down.
FORMULA:
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TIPS:
- If you have visual way of doing with sound. Use it.
- Problem solving and Clear improvement.
- Breakdown videos into blocks, that are easily repeatable and interchangable, for different products, different videos, and different stories.
THE NO NO's:
BANNED WORDS:
- Don't use controversial words
- Search up your word on tiktok, if it's not there, it's banned
- You can spell it differently.
- Be careful.
BULLYING:
- No jokes about bullying.
- Avoid anything that will attract a poor audience as much as possible.
OVERSEXUAL:
- Nothing too much about sexual jokes.
GIVEAWAYS:
- Never giveaway free product
- It's going to attract kids who don't care about your product
- You don't want cheap people who don't give a shit
AVOID:
-Avoid at ALL cost.
- They convert like trash, no sales at all.
- You will get views, but only from little kids.
REUSING CLIPS:
- TikTok doesn't like you reusing your videos
- Never use the same clip twice.
- Refilm the clip if you want to.
TRICKS (BIGGEST THINGS):
Tricks:
REPLY with Video:
- Press and Hold a comment
- Reply to comment gives context
- Links back to original video
- Shows social proof
- They're important keep them in your bag.
Pinned Comment:
- Press and hold a comment
- Great for calls and management.
CTA"s:
- Amazing when used correct.
- Over the top CTA is not right. (Link in bio spam)
- EARN THE CTA
- Have people sold and then after show where people need to get it. Earned CTA.
- Make sure the info of the product is presented, then sell.
Ways to do CTA:
- End of video (text or voiceover)
- In caption (link in bio)
- Playlist
- Follow up videos
- Pinned comments
CONTREVERSY:
Types:
- Can be the difference between 10 views and 10,000,000 views.
- Something that will make people go: "???"
- Add something to the background
- Add a spelling error, or absurdity/confusing
- Something crazy
- Sound effects
- Never depend on it: (shit content)
Emotion Sparking:
- Same thing as controversy.
- Our goal is to confuse them to spark emotion.
- Make them sad/happy/confused.
TRENDS:
TRENDING SOUND/AUDIO:
- Look for stuff to re-incorporate into our sound and service.
- Look for sounds and videos trending in 7 DAYS
- Videos that are used by 10,000+ people.
- You don't need to stick by this
- ALL Engaging content is boosted by TikTok.
- Save sounds and use those sounds for products. Save it if you like it and is POPULAR.
- Save those audio videos on your for you page as your favorite.
TIPS:
- Consume content for 20 minutes to catch up and see what is missed, and trending.
- Use the FOR YOU page to find trending sounds.
- Go to TOP CREATORS - INFLUENCERS and copy their sounds that they use for their vids.
- Try everything, do what works for you.
CONTRAST:
Comparison:
- Show a shitty version of your product, then show your version of the product.
- Find great sounds for this.
- Generated billions of views.
Introduction:
- The new "Controversy" and emotion sparking that generates consumer attention.
- "What they think we sell, what we Actually sell."
- "What I sent to the creator, what I got."
- "What people do, vs what I do."
INFO
UNCONTROLABLE:
- You might get your video pushed to Mexico or Philippines.
- It happens. You do 5 million views and no sales.
- Hope it doesn't happen to you.
STEPS TO MAKE CONTENT:
- Get an Iphone 10 or higher
- Reset the phone
- When you start unit from factory settings put USA not Canada
- Get a VPN and change it to California.
- Have your phone SIN based in the US.
GOAL:
- Make your own PPC content.
- Create ANY BRAND or product you want for yourself.
- Network and work with others
- Fill in the demand for companies by having this skill.
- You want to run your Brands for years!!
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