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Dating Apps, G1 (IBS3 Xelen, IPCM3 Vivian, IBS4 Cody, DFLL3 Keely, IBS2…
Dating Apps
What is Tinder:question:
Hackathon
Justin Mateen
An incredible successful business:question:
One of the most profitable apps in the world
Lots of controversies behind
Dating becomes more superficial
Cause an increase in infidelity
Sex offenders & scams
Discriminate pricing
2 CEOs were accused of sexual harassment
The best new startup of 2013
Joe Manos
Sean Rad
How does Tinder work:question:
Swipe left or right
Get matches
New features
Passport
Rewind
Subscription
Value Proposition
"We've got the opportunity for you to find
THE ONE
"
Customer Segment
People lacking love & Those who are lonely
Introdution of dating apps
Changes in social perceptions
Widely accepted method
Reduced the stigma
Influenced how relationships begin
Connectivity
Expand their social circles
Breaking geographical and social barriers
Accessibility and efficiency
Flexibility
Diverse options
Personal preference
Values
Relationship choice :silhouettes:
Situationship :explode:
Committed relationship
The challenges :question:
Privacy concerns
Disappointment from failed matches :crying_cat_face:
Affect mental health
Anxiety
Emptiness
Lose confidence
Delusion
Excessive attention to appearance
Addiction
Time-consuming
Top up :money_with_wings:
Key Activities
:white_flower: :date:
Algorithmic Profiling :male_sign::female_sign:
Inappropriate type of matchmaking
Expectations < reality
Data Collection and Privacy Concerns: :information_source:
Privacy concerns
Potential misuse
Collection and use of user data
Monetization Strategies
变现策略
Premium features
Advertising
Unequal user experience
Trading > making friends
:one:Communicate
:two:Dating
:three:Watching movies
:four:Have bubble tea :
:five:Dinner
One night stand :bed:
End of dating: :<3:
Key Resources
:iphone: :car:
Technological Infrastructure
User behavior and interactions
Algorithms and user interface design
Partnerships and Advertisements
Impact on Mental Well-being
Decreased self-esteem
Emotional distress
Increased anxiety
Contributing to negative self-perception
Affect user experiences
Fetch her with riding a Bike or driving a Car
Wears a Fine Watches
Spray Perfume
Buy flowers
Treat her with anything
User Data
A significant resource
Handling and potential misuse
Solution
for Tinder
Lower the priority of
picture
People knowing each other from
conversation, interest
first
Reduce the
appearance-related anxiety
of users
Diversify
services
Reduce the reliance on
monetizing
from
lonely
people
e.g., Bumble for friend (BFF)
People can have more than one friends
Friends have higher fluidity compared to partner
Users get more
meaningful connection
:smiley: while staying on Tinder
Care for people
as a code of conduct/value statement
Security and Safety
More
stringent
of identity verification
:arrow_down: The Tinder Swindler, Scammer
Filter
scam
message
Eliminate Discriminatory Pricing
:arrow_up: Fairness, :arrow_down: Exploitation
Transparency
Algorithm
Users could better assess what they do
Pricing
Conflict of interest with their customer
Changes to the subscription system make the original APP bad
The number of times you can swipe to the right within twelve hours is limited
Advertisements appear frequently during use
After the user is successfully matched, the profit will be reduced
Tinder will notify you of a match when you delete the app
Revenue Steams
Subscription
:globe_with_meridians: passport
:rewind: rewind
Advertisement
The number of times is limited
Meeting friends less frequently
How to face this trend in the
future
?
Dating through app become mainstream is inevitable
Company
Social responsibility
Take social responsibility and reduce negative impact of their users might improve that company's
reputation
Sustainability
Instead of exploiting their users, increasing
user loyalty
might be more
sustainable
to their company
Users
Self-awareness
in mental health
If there is a negative impact on your mental health you should
stop using
it and seek
professional help
Understanding those dating apps' working mechanism
Realize there is a
potential negative impact
of themself
Safety first
Be cautious about potential
scammer
and be aware of people you meet in real life
Protect your
privacy
, don't share too much personal info
G1
IBS3 Xelen
IPCM3 Vivian
IBS4 Cody
DFLL3 Keely
IBS2 Emily
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