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New Retail & Ultra‐Fast Fashion: Shein - Coggle Diagram
New Retail & Ultra‐Fast Fashion: Shein
Amazon&Walmart
Key Resources
Supply
Fresh ingredients with efficient supply chain
Customer base
Amazon: online shoppers
Walmart: physical stores
Technology
Amazon: digital infrastructure and algorithms
Walmart: physical presence
Logistics
Amazon: fast digital deliveries
Walmart: in-store and online order fulfillment
Channels
Advertisement
Promote their own value
Walmart: Always low prices, always
Memberships
enhance customer loyalty and provide additional channels for value.
Marketplaces
third-party sales
Online
Physical
Value Propositions
Pricing
Walmart
everyday low prices
Amazon
frequent sales and discounts
Selection
Walmart
a wider selection of products in its physical stores
Amazon
a larger selection of products than Walmart
Convenience
Amazon
offers free two-day shipping on Prime orders
Walmart
offers free shipping on orders over $35
Customer service
Amazon
customer-friendly policies, such as its easy return policy and its 24/7 customer support
Walmart
friendly and helpful in-store staff
Conclusion
The competition between Amazon and Walmart is a good thing for consumers
It is driving innovation, lowering prices, and improving the shopping experience.
Customers segments
Amazon
online shoppers
Amazon Prime Membership
Walmart
In-store shoppers
online shoppers
Customer relationship
Amazon
Amazon Prime
enhanced customer loyalty
Walmart
Walmart+
cost structure
amazon
fulfillment centers
Digital services
Amazon prime
advertising
tech an innovaion
cashier-less stores
AI driven algorithms
walmart
physical store and attached fulfillment center
technology development
inhome delivery
online marketplace
advertising
key activities
walmart
grocery retailing + e-commerce marketplace
inhome delivery
buy online pick up in store
amazon
e-commerce + physical retail
digital service
amazon prime
Key partners
Building an advertising business
Delivery
Revenue streams
Building of warehouses
SHEIN
Conclusion
provide cost-conscious shoppers with affordable and fashionable clothing option but lack of transparency and labor practices.
Value Proposition
Fast Fashion
trendy and fashionable accessories with cheap prices
Key Resources
extensive inventory
digital platforms (website and app)
relationships with suppliers and manufacturers
Customer Segments
young, fashion-savvy women
interested in trendy, stylish clothing at affordable prices
Gen Z
Millennial
Key activities
Mass product launch
Offering almost 9000+ new online product launches per day
social media promotion
TikTok
Use relevant hashtags and trends to attract younger users
low price strategy
Such as tops, belts, and sunglasses for just a few dollars.
Revenue streams
20.5 billion dollars last year
customer relationship
influencer
collabration
social media
engage with customer in tiktok
environmental issues
customers distance from shein
channels
e-commerce platform
website
app
tiktok
online advertising
sponsored content
Key partners
Influencers and YouTubers
Content Creators
Marketing Agencies
Production and Manufacturing Partners
Cost structures
Marketing and Promotion Costs
Content Creation Costs