New Retail & Ultra‐Fast Fashion: Shein

Rules & Regulations

New Retail

Shein's success

Conclusion

Behind the success❓

Business Model Canvas

Value Propositions

Value Delivery

Customer Relationships

Value Delivery

Customer Segments (Target Audience)

Customer's pain points. More effective to advertise them.

Those satisfied with fast fashion

How to Access, Retain, Satisfy customers.

Social media & Frequent discounts

Value Delivery

Channels

Revenue Streams

The way you create revenue (Pricing model)

Customer purchases

Where you can deliver your product / service to customers.

E-commerce

Value Delivery

Product / Service to solve customer's problem

Ex: Fast & Cheap

Key Partners

Cost Structure

Value Creation

Key Activities

Key Resources

The asset you need to make this business model work

Low manufacturing / production cost

Value Creation

The activity that required to support value propositions.

Exploit labors

Profit

The cost incurred when the business model is in operation.

AFC: Rent, Equipment, Utility / AVC: Material, Packaging, Warehouse

Supplier / Complementor

Influencer

IBS3 Xelen

IPCM3 Vivian

IBS4 Cody

DFLL3 Keely

IBS2 Emily

Grocery Store

Fulfillment Center

2⃣ Walmart

Pick up yourself

A wide range of products: Meat, Fruits

1⃣ Amazon

Robots pick out products

Shipping products to your door

40% e-commerce sales

Physical grocery stores

Invest heavily in e-commerce

$327 billion physical stores

100+ Whole foods

Competition

Operated by third-party logistics providers

Dollars

Shopping in person or online

Current situation

Improvements

Current situation

Improvements

Anything with fast delivery

Everything for Online Shoppers

Retail establishment

Super centers

Everyday low prices

Putting stores near homes

Issues

Offer lowest price

A wide range of products and services

American Grocery Chain

Amazon Fresh

Expand groceries

Traditional Grocery Stores

Sales and profits from Groceries

21% of grocery spending

Amazon.com

Whole foods

1⃣ Low costs

Squeeze manufacturing cost

Labor

Working conditions

Working hours

7 days a week

ONLY 1 day-off per month

Transfer part of the cost to franchise suppliers

Physical environment

Employee benefits

11-12 hours per day

2⃣ Unwanted wastes

Fast fashion industry generates over 20 million tons of waste annually in China

No fire exits

Blocked hallways

No contracts

No social security benefits e.g. Health insurance

Now what❓

⭐ Shein remains one of the most successful fast fashion brands in China

More than 90% of produced items are not popular

🔥 The world's least transparent fashion business

Gen Z's consumer base

Enforce a code of conduct for all suppliers

Have strict audits using third-party firms

Rules & Regulations

Environmental standards

Product quality

Fast-fashion

Ethical business practices

Express concerns: #boycottshein

Understand the repercussions behind a fast fashion company

Competitive pricing

The latest trends

Social media platforms