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New Retail & Ultra‐Fast Fashion: Shein, G1 (IBS3 Xelen, IPCM3 Vivian,…

- - - - Invest heavily in e-commerce
      - $327 billion physical stores
      - Competition
        
        Dollars
        
        Shopping in person or online
      - Current situation
        
        Improvements
        
        American Grocery Chain
        
        Sales and profits from Groceries
        
        21% of grocery spending
        
        Super centers
        
        Everyday low prices
        
        Putting stores near homes
        
        Issues
        
        Offer lowest price
        
        A wide range of products and services
  - - - 40% e-commerce sales
      - Physical grocery stores
      - 100+ Whole foods
      - Current situation
        
        Improvements
        
        Amazon Fresh
        
        Expand groceries
        
        Traditional Grocery Stores
        
        Amazon.com
        
        Whole foods
        
        Anything with fast delivery
        
        Everything for Online Shoppers
- - - - Disposable fashion mindset
      - Price-driven shopping
  - - - Instagram
      - Facebook
      - TikTok :fire:
        
        Shein haul
        
        Users showcase their fashion finds
        
        Various styles
  - - - PrettyLittleThing
      - Fashion Nova
      - ZAFUL
- - - - Labor
        
        Working conditions
        
        Working hours
        
        7 days a week
        
        ONLY 1 day-off per month
        
        11-12 hours per day
        
        Physical environment
        
        No fire exits
        
        Blocked hallways
        
        Employee benefits
        
        No contracts
        
        No social security benefits e.g. Health insurance
  - - - :fire: The world's least transparent fashion business
        
        Enforce a code of conduct for all suppliers
        
        Rules & Regulations
        
        Environmental standards
        
        Product quality
        
        Ethical business practices
        
        Have strict audits using third-party firms
    - - Express concerns: #boycottshein
        
        Understand the repercussions behind a fast fashion company
- - - - Amazon 2.9%
        
        Amazon Fresh + Whole food
        
        Dash cart
        
        Differentiator
        
        Wide range of items
        
        Same as Walmart
        
        Low price
        
        Just walk out
        
        Amazon 39% :moneybag:
        
        Subscription (Prime)
        
        Grocery delivery
        
        Prime video, Amazon music, etc.
        
        One-day delivery
        
        Amazon.com
        
        Amazon go
  - - - Walmart 21% :moneybag:
        
        Walmart 7%
        
        Subscription (Walmart+)
        
        Free same day delivery from store
        
        Free shipping
        
        Walmart.com
        
        Enticing new seller
        
        Building new warehouse / fulfillment center
        
        Leveraging
        
        Pick up at store
        
        Drone delivery :airplane:
        
        In-home delivery
        
        4700 Stroes as fulfillment center
        
        Open Call (Online seller's product > Walmart stores)
        
        Express delivery
- - - - The asset you need to make this business model work
        
        Low manufacturing / production cost
      - Value Creation
    - - Exploit labors
- - - - Value Delivery
        
        Customer Segments (Target Audience)
        
        Customer's pain points. More effective to advertise them.
        
        Those satisfied with fast fashion
      - How to Access, Retain, Satisfy customers.
        
        Social media & Frequent discounts
  - - - Revenue Streams
        
        The way you create revenue (Pricing model)
        
        Customer purchases
      - Where you can deliver your product / service to customers.
        
        E-commerce
      - Value Delivery