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Decrease in sales pipeline conversion of TechnoServe company from 35% to…
Decrease in sales pipeline conversion of TechnoServe company from 35% to 25%.
customer
customer behavior
expectations are different in the market as current product is not relevant.(P1)
buying patterns
customers not prefering telesales over direct sales.(Po)
target audience
right customers are not targeted. (p1)
company
budget
increase the budget for marketing events(P3)
product
product is outdated (not up to date) and no development in previous year.(Po)
technology
no new technology has been introduced, that leads to outdated suite of products. (Po)
strategies
surveys conducted didn't benefitted the company and gave false reports(P3)
collaboration
customers
for B2B Tech Businesses, Social channels are not effective.(P1)
marketing teams
the right channel of engagement should be leveraged.(Po)
social marketing leads are not working.(P2)
competition
competitors
existing product offerings not suitable for current business situations as competitors offer better solutions.(p1)
price
other competitors provide services at same price.(p3)
context
technology
new technology is introduced in the market every year which is difficult to adapt and has cost concern.(Po)
economic
cost optimization led to decrease in workforce in product engineering which effected the product.(P2)