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What are the Market's most compelling opportunities, that if pursued,…
What are the Market's most compelling opportunities, that if pursued, could fortify our financial sustainability, and have a significant positive impact on locals, visitors, and our City?
INFRASTRUCTURE & SUSTAINABILITY
Establish Market-Wide Sustainability Standards & Practices
Address the $20M+ Infrastructure Gap
Adjust Staffing Roles & Capacity to Support Strategic Initiatives
Adopt Market-Wide Data Collection Systems To Drive Data-Informed Decision Making
Increase Operating Revenue & Diversify Revenue Streams
CUSTOMER-FOCUSED MARKET EXPERIENCE
Improve Wayfinding and Information Systems
Gathering Comprehensive Customer Data
Build A Culture of Exceptional Hospitality/Customer Service
Develop The Omni-channel Experience
Enhance the Design Experience
MARKET VISIBILITY & IMPACT
Build A Coalition For the Development Of A Market District
Focus Programming In Areas of Mission-Aligned Strategic Importance
Create A "Doorway" To Market Street
Take The Market On The Road - Out In the Community
Customer-Facing Sustainability That Drives Value-Driven Engagement
FOCUS ON THE LOCAL CUSTOMER BASE
Identify Target Local Market Customer Base Needs & Preferences
Develop Retention Strategies That Meet Local Base Needs, Provide Value, & Build Loyalty
Develop a Targeted & Localized Strategy to Attract and Engage the Local Customer Base
MARKET QUALITY & CULTURE
Strengthen the Market’s Identity as a Public Market and Historic Landmark
Grow & Support Purveyor Excellence & Success
Develop a Merchant Strategy & Competitive Selection & Evaluation Process
Establish Core Values & Principles of Practice
Strengthen Market/Merchant Partnership
FUNDRAISING IDENTITY & STRUCTURE
Establish the Market's Non-Profit Identity
Identify & Implement A CRM System For Donor Management
Develop Strategic Messaging and Outreach Strategies for Engaging a Range of Potential Funders
Solidify The Organizational Structure For Fundraising
Develop A Comprehensive Strategic Development Plan
Ideas
Food As Medicine
String Signage
E-commerce Strategy
Personal Shopping Strategy
Focus on providing distinctive and hard-to-find products
Step-Savers, Low Waste Meal Kits
Extend The Market's Vibrancy Outdoors
Update design standards
Expand The Experiential/
Performative Aspect of Food Preparation
Educational opportunities for Philadelphia students -kindergarten to college)
Philbert Artist Competition
Marqui Signage on Market
Collaborations With Influencers, Athletes, Media & Entertainment
Cooking Shows
Merchants As Teachers
Workforce Development
Business Incubator
Food Insecurity
Diversity & Democracy
Brand control and merchandizing
Marketing costs
Cobranded gift shops
Market Mission
To preserve the architectural and historical character, and function, of the Reading Terminal Market as an urban farmers’ market.
To provide a wide variety of produce, meat, fish, bakery and dairy products, and other raw and prepared food, brought to a public market in the center of the city by farmers, growers, producers and chefs;
To maintain an environment that recognizes and celebrates the diversity of our citizens and fosters their interaction;
To strengthen the historic link and mutual dependency of our rural and urban communities; and,
To achieve this, while preserving the financial viability and achieving self-sufficiency for the Market.