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Marketing - Coggle Diagram
Marketing
External environment
Customer
Consumer
Willingness to buy
Ability to buy
Institutional
Retail
Industry
Competiton
Roles
Form
Technological environment
Macro environment
Internal environment
Ressources
Business idea
What?
Product
To whom?
Differencciation
Segmentation
How?
Price
Place
Promotion
Profitability Objective