Please enable JavaScript.
Coggle requires JavaScript to display documents.
Unit 7 - Distribution Channel - Coggle Diagram
Unit 7 - Distribution Channel
Determining Distribution Intensity
Intensive distribution
Selective distribution
Exclusive distribution
Vertical Marketing Systems
Corporate marketing system
Administered marketing system
Contractual marketing system
Channel Flow
Physical Flow
Title Flow
Payment Flow
Information Flow
Promotion Flow
Channel Conflict
Horizontal Conflict
Vertical Conflict
Multichannel Conflict
Discrepancies and Distribution Channel
Spatial: Reduces distance
Temporal: Speeds up meeting consumer needs
Break Bulk: Reduces large quantities
Assortment: Provides variety
Role of Middlemen / Intermediaries
Information
Price stability
Promotion
Financing
Title