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Advertisement Process - Coggle Diagram
Advertisement Process
Media channels
Social media
Television
Billboard
Radio
Newspapers
Email
Define Objectives
Expectations
Exposure in temporal terms (runtime of advertisements)
Define Goals
Define Target audience
Demographics
Geographics
Interests
Creative-Message
trying to be different/innovative
Creative team
copywriters
Define Budget
Source for financing
Exact amount
Calculate ROI
KPI (monitoring)
Measurements and reporting