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JENINE'S EMPATHY MAP, ALEX'S EMPATHY MAP, CHRIS' EMPATHY MAP -…
JENINE'S EMPATHY MAP
THINK & FEEL
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"Spotify is easy to use. It lets me have assorted playlists. I can easily listen to whatever I like and remain entertained during commutes and work out sessions"
"Having offline downloads is essential, especially when my bus ride has a laggy internet connection."
"Spotify's user interface is so intuitive; it helps me quickly find the content I want, even in a hurry."
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SAY OR DO
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Relies on Spotify for entertainment during commute and work out. Also uses it to engage with literature (audiobooks)
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HEAR
Listens to podcast conversations and audiobooks on her daily commute. Genres range from psychology debates to social issue disccusions, a form of spreading awarness which Jenine personally appreciates.
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ALEX'S EMPATHY MAP
THINK & FEEL
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Feels:
- Excitement when he finds a new, inspiring indie song.
- Frustration if the music service's recommendations aren't aligned with his tastes.
- Appreciation for platforms that blend music and visual aesthetics.
SEE
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A user interface that is easy to navigate and aesthetically pleasing. Something he might even be able to draw inspo from for his own designs
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CHRIS' EMPATHY MAP
THINK & FEEL
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EMOTIONS
- Excited when discovering new tracks.
- Frustrated when encountering glitches in an app.
- Connected when discussing music with friends.
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HEAR
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Hears about Spotify's exclusive artist collaborations and new releases through industry news and friends' recommendations.
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