Retail Food Branding

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. Brief, Research and ideation

1.1 Unpack the assessment task / re-brief in consultation with

stakeholders

3.1 Confirm that all designs are based on original concepts and there are no legal, ethical and contractual implications applicable to the designs
3.2 List the different file formats used within your assessment task and explain why they were used

Research other retail food branding and collect sample brand

elements (reference images)

1.3 Research and explain what techniques and software are used to

create logos

1.4 Brainstorm your business name, target audience and SMP (Single

Minded Proposition

  1. Digital Production (Seek and record feedback during production process)

Produce the following graphics using the appropriate industry-standard software, showing evidence of technical editing and manipulation techniques:

2.1 Logo: Vector format in full colour (CMYK/RGB) and (MONO) black and white.

2.2 Logo Style Sheet: Research ‘logo’ style guides and provide a style

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2. Digital Production (Seek and record feedback during production process)*

Produce the following graphics using the appropriate industry-standard software, showing evidence of technical editing and manipulation techniques:

2.1 Logo: Vector format in full colour (CMYK/RGB) and (MONO) black and white.

2.2 Logo Style Sheet: Research ‘logo’ style guides and provide a style sheet for your logo listing;

o CMYK/RGB colour break down o MONO break down

o Typography

o Brand/style imagery

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3.2 List the different file formats used within your assessment task and explain why they were used

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  1. Finalisation
    3.1 Confirm that all designs are based on original concepts and there are no legal, ethical and contractual implications applicable to the designs

3.4 Final Files: All Illustrator files and Photoshop files will be incorporated in Adobe InDesign and packaged for submission. Files must be saved following correct file saving protocols for output and follow the naming conventions mentioned in this assessment task sheet

3.3 Complete a rationale, including but not limited to;

a) Describe three different types of creative thinking techniques and

identify which of these you utilised

b) Identify and evaluate technical problems based on developing

your skills and completing the assessment

c) Describe following safe work practices for computer usage and in

the design process

d) Self-evaluation of design process (including concept

development) as well as technical and aesthetic effectiveness of

artwork

e) Any practical and operational issues that you needed to consider

when creating the artwork for each asset

f) Explainhowpracticalandoperationalissuescandetermine

whether a concept can be implemented

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Technical specifications:

• Logo: Vector format in full colour (CMYK/RGB) and (MONO) black and white. Saved as Adobe Illustrator .eps or .ai file.

• Logo Style Sheet: Research ‘logo’ style guides and provide a style sheet for your logo listing;

o CMYK/RGBcolourbreakdown o MONObreakdown

o Typography

o Brand/styleimagery

Saved as Adobe PDF file.

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• Business Card: 90x55 mm standard size but can be customised. Final

design complied in Adobe InDesign and packaged to include Fonts,

Links, IDML, IDD and Press Ready PDF file indicating bleed/trim marks

• Menu: Customised size (use of tables and/or tabulated text is required for pricing). Final design complied in Adobe InDesign and packaged to

include Fonts, Links, IDML, IDD and Press Ready PDF file indicating

bleed/trim marks

• Company Uniform: You are required to develop a Polo/T-

Shirt/Business Shirt design for your company. The shirt must feature the logo and a slogan (SMP). Final design complied in Adobe Photoshop mock-up and saved as a .PDF