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SMU Masters Day II 2023 Review - Coggle Diagram
SMU Masters Day II 2023 Review
Timeline
Need longer time for Marketing
Photography
Videography
Programme
Alumni Panel
Industry
Panel
Can stretch it longer
Admissions
Panel
To Remove
Overview of Masters
Keep under half hour
Include admissions technical information
Sell on bus tour - proximity to CBD
Networking
Have it together with
the programme booths
Registration
QR code didnt work
Some people didn't receive confirmation
Could not find registration
Use CVent for registration
More stations to handle troubleshooting issues
Screen shot registration details first and then manually key in later
Use iPad to east registration bottleneck
Venue
Alternative:
Concourse
Seminar Rooms
Lounge Area
Alternative:
Admin Building
Level 6 Lounge
Level 4 Functions Rooms and Foyer
Seminar Rooms
Bus Tour
Keep
For 24 Feb, have a separate bus for PG
Separate commentary
On-Site Publicity
Keep Flyer Distribution
Headhunt was a good platform to publicise
Exchange Students
Can continue to publicise
to exchange students
Advertising
Need at least 6 weeks to run campain
Use LinkedIn
Reach out to prospects from PEIs
To Keep the Drip Campaign
F&B
To include wine
Sufficient
Website
Need to launch 6 weeks before
Social
Media
To keep running social posts
along with campaign