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The Relationship between Advertising and Sports Betting in the USA -…
The Relationship between Advertising and Sports Betting in the USA
Issue(s) at Hand
Ethical Concerns
Vulnerable Fans
Addiction Risks
Burden of resources/education
Transparency
Misleading Advertisements
"Risk-free bets"
History of Legalization
2018- Supreme Court gives states right to legalize
Roughly 50% of states have legalized since
Timeline of legalization
Complications due to Native land (Florida-specifc)
Methods
Advertising Strategies
TV Commercials
Player endorsements
Irony of player suspensions juxtaposed with player endorsements
Online Advertising
"Foot-in-the-door" Promos
Sponsorship Deals
Team-specific
League-specific
Network-specific
Impact on Fan Engagement
Why do fans sports-bet?
How do fans interact with sports-betting ads?
How has fan engagement changed since gambling legalization?
Economic Impact
Legal vs Illegal Gambling
How much $ is being gambled?
Regulation
League-perspective
Government-perspective
The Target Audience
U.S. Sports fans
Significance? My line of thinking: Relate the experience of being a sports fan to the experience of being a social media user. We use social media without consciously realizing its effects
Bringing light to the inner workings of sport gambling/media relationship could give potential sports bettors a more informed decision on whether to gamble while current gamblers receive insight on potential long-term impacts of gambling