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Jewellery box - Coggle Diagram
Jewellery box
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Aesthetic
Shiny and stands out, as it is a jewellery case
Rectangular, to imply the use for storage
Compact, to look pleasing and useful
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Cost
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Low cost to attract more customers, ~£5
Materials
Some metal, for extra stability and shine
Wood, as it is hard and reliable
Customer
Middle class, as it is kept cheap enough to be appealing, but is too low quality for the higher class, and not appealing to the lower classes
Women mostly, as jewellery is a female dominated industry