Please enable JavaScript.
Coggle requires JavaScript to display documents.
Coffee Shop Step 1., Coffee Shop Step 2. :red_flag: - Coggle Diagram
Coffee Shop Step 1.
*Our Client Pupose：According to the needs put forward by customers, they want to seek a "unique" and "high-quality" coffee shop concept that is "talkative" and sparks discussion in the market. They also hope to gradually expand and become the leader in the industry in the future.
Innovation: The customer seeks to provide an unprecedented coffee experience that stands apart from traditional coffee chains. They aim for novelty and innovation, intending to bring about a transformation in the Canadian coffee market.
Quality First: While they recognize that the morning coffee rush is driven by being cheap, convenient, and ubiquitous, they do not intend to compete with major chain brands like Tim Horton's, McDonald's, and Starbucks. Their focus is on delivering a high-quality and delicious coffee experience rather than vying for market share.
Differentiation: The customer aims to differentiate themselves from competitors by highlighting what sets them apart. They understand that they do not want to replicate what others have already done and are seeking a bold, fresh, and imaginative concept.
Gradual Expansion: Initially, the customer plans to test the concept at 1-3 locations to observe market reactions. If successful, they are willing to scale up. They are pursuing controlled and sustainable growth rather than rapid expansion.
Funding Availability: While the customer has ample financial support, they recognize the competitive nature of the coffee market and the need for careful consideration of investments to ensure feasibility and success.
-
-
-
-
Highlight Uniqueness: Emphasize what makes the coffee shop unique, such as proprietary coffee roasting methods, unique beverage recipes, or a distinctive decor and ambiance.
-
-
-