Coffee Shop Step 1.
*Our Client Pupose：According to the needs put forward by customers, they want to seek a "unique" and "high-quality" coffee shop concept that is "talkative" and sparks discussion in the market. They also hope to gradually expand and become the leader in the industry in the future.
Innovation: The customer seeks to provide an unprecedented coffee experience that stands apart from traditional coffee chains. They aim for novelty and innovation, intending to bring about a transformation in the Canadian coffee market.
Quality First: While they recognize that the morning coffee rush is driven by being cheap, convenient, and ubiquitous, they do not intend to compete with major chain brands like Tim Horton's, McDonald's, and Starbucks. Their focus is on delivering a high-quality and delicious coffee experience rather than vying for market share.
Differentiation: The customer aims to differentiate themselves from competitors by highlighting what sets them apart. They understand that they do not want to replicate what others have already done and are seeking a bold, fresh, and imaginative concept.
Emphasize Problem-Solution Fit : Highlight the problems that the coffee shop will address
Key Information Analytics
Canada Coffee shop market
People who living in Canada
Coffee shop consumer
Identify the Prodcut core
Clarity: First and foremost, we need to ensure that the concept statement can clearly convey what the coffee shop's core business is?
Product Value:Highlight the unique aspects of the coffee shop
Target Audience : Clearly define our target audience
Consider Feasibility: Discuss the technical requirements for the coffee shop
Highlight Uniqueness: Emphasize what makes the coffee shop unique, such as proprietary coffee roasting methods, unique beverage recipes, or a distinctive decor and ambiance.
Conduct a Competitive Analysis : Provide a brief analysis of the competitive
Evoke Emotional Appeal :
Gradual Expansion: Initially, the customer plans to test the concept at 1-3 locations to observe market reactions. If successful, they are willing to scale up. They are pursuing controlled and sustainable growth rather than rapid expansion.
Funding Availability: While the customer has ample financial support, they recognize the competitive nature of the coffee market and the need for careful consideration of investments to ensure feasibility and success.
Coffee Shop Step 2. 🚩
Mission and Vision
Corporate Culture
internal elements
Market Positioning
Customer Relationships
Value Proposition
Brand Core
Expression
Personality