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Jewellery car keys(jewel sync) - Coggle Diagram
Jewellery car keys(jewel sync)
marketing mix
Product, Price, Place, Promotion
Promotion: Sales promotion, advertising, public relations, direct marketing
Place: channels, market coverage, assortment, location, inventory, transport.
Product: features, quality, branding, packaging, services, warranties.
Price: price strategy, pricing, allowances, discounts, payment types. How did we come to chose this price/ pricing stratergy
external impacts
Steeple
Social: less time consuming, don't need to carry it
Technological: very innovative
Economic: cost of living, we are targeting people that can afford, making package can allow discount for future advances on the product
Environmental: Less plastic, recycle metals we use.
Political
legal
Ethical
launch plan
price skimming
Car producers Middle to higher (BMW, Audi, Mercedes, Toyota, Tesla?)
Make it into a package for car companies
Use the position mapping link on week 3 power point to make a market map positioning this product in the car market.
Pendant or ring, choose type of ring or jewellery.
Resizing: silver= up to £50, Gold= up to £80
https://www.thmarch.co.uk/insights/how-much-does-it-cost-to-resize-a-ring-in-the-uk/
approximately 18.5 grams silver in a ring
https://www.newzealandrabbitclub.net/how-much-silver-is-in-a-ring/?utm_content=cmp-true
0.5531 per gram
https://www.chards.co.uk/silver-price/live-silver-price-chart-in-grams-pounds
£10.23235
£10.23235+£50= £60
Around 3.5 grams
https://www.quora.com/How-many-grams-is-a-gold-ring#:~:text=A%20minimum%20of%203.5%20grams,and%20higher%20in%20some%20cases
.
https://goldpricez.com/uk/gram
£48.86 per gram
£171.01
£171.01 + £80= £251.01
link to www.thmarch.co.uk
Cost of implanting the chip into a ring that already exists
BMW
Aims
1.Generating further interest and awareness of the organization AND
2.Recommending how to launch of the chosen product using the 4 P’s