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AT1 DIGITAL COMMUNICATION - ADVERTISING CAMPAIGN - Coggle Diagram
AT1 DIGITAL COMMUNICATION - ADVERTISING CAMPAIGN
PROJECT OBJECTIVES: To create branding and design an advertising campaign to promote music festival, 'Head in the Clouds'.
TARGET AUDIENCE: Those aged between 18-30 years who enjoy and are interested in music of many different genres (pop, RnB, hiphop, alternative) by Asian artists, as well as festival culture.
COMPETITORS:
St Jerome's Laneway festival
Splendour in the Grass
Springtime festival
Bluesfest
Listen Out
All are festivals held in Brisbane/on the Gold Coast that target similar age demographic and consists of artists of similar music genres.
SCHEDULE:
Interpreting the brief: 1 hour
Research: 4 hours
Initial Sketching and Concept Generation: 8 hours
Creating Digital Artwork: 30 hours
Feedback: 1 hour
Refining and Editing: 2 hours
Finalisation: 30 mins
Feedback: 30 mins
BUDGET: Designers fee for this project is $60/hr.
Billboard (small urban cities): $2000-$4000 for 28 days. Major cities: $250,000/month.
Bus Shelter: $150-$600 for small-medium sized markets per display per four-week period. High-income areas: $3,000-$6,500 per display per four-week period.
DELIVERABLES:
1x Billboard Design
1x Magazine Advertisement or Poster
2x Social Media Advertisements
Ensuring to maintain a consistent and cohesive advertising campaign across all materials.
PLATFORM SPECIFICATIONS:
Billboard: 6m (h) x 4m (w) 150-300 dpi
Bus Shelter Poster: 1520mm (h) x 1010mm (w)
Visual Safe Area: 1440mm (h) x 985mm (w) 300 dpi
Social Media Advertisement:1350px (h) x 1080px (w) and 1080px (h) x 1080px (w) 72 dpi
LEGAL REQUIREMENTS AND ORGANISATIONAL POLICIES AND PROCEDURES: All legal requirements are outlined in the contract provided to the client by the designer. This contract has been reviewed, approved and signed by both parties.