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Solaya Fashion - Coggle Diagram
Solaya Fashion
Brand values
Trust
Dreams
Transparency
integrity
USP
seasonal items
Prices that range from £50-£800
Customer
Psychographics
Someone who appreciates luxury
affluent individuals
Aspirers
Reformers
people who are interested in cotoure
people who enjoy fashion
Demographics
Young people aged 20-40
A upper management class
people from europe
Colour
spring
spring colours are very bright so warm colours
colours such as yellow, pink, orange
warm
this is inspired by the life of nature so it is best fit for warm colours
How can this be advertised
transitions and colour
smooth transitions between each outfit
bright colours to represent the spring and seasons passing by
wooden stick figure can walk and as it walks it transitions between outfits
Proposed animation teachniques
stop motion
wooden doll
wood doll with funky transitions to display different clothes
claymation
animate the different themes from the new items
People
people slowly change into different outfits - without moving