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Affinity Mapping and User Journey(WEEK 5-6) - Coggle Diagram
Affinity Mapping and User Journey(WEEK 5-6)
AFFINITY MAPPING
Definition
can called as affinity diagram and putting bunch of sticky notes with ideas on them on a wall and then grouping them based on their similarities
How To Create ?
1.Write down every data point or idea on a separate sticky note and stick it on a wall
2.One by one, pick up sticky notes and group related notes into clusters
3.Reflect on or discuss the themes and categories you’ve created and how they affect your next steps
USER JOURNEY
Definition
user may take to reach their goal when using a particular website
USER PERSONA
Definition
a fictional representation of your ideal customer
Examples
name
occupation information
demographics
a personal story
How might we (HMW)
Definition
short question that launch brainstorm
Example
How might we ensure more people pay their taxes before the deadline?