Please enable JavaScript.
Coggle requires JavaScript to display documents.
Focusing an offering - Coggle Diagram
Focusing an offering
segmententation
def - grouping customers with some heterogeniety into smaller more homogeneous segments - aggregated into groups with similar requirments and buying characteristics
-
seven sements
-
-
cautious participants - couple things to help - along as over people are doing it - in middle - but less ability to act
-
-
concerned consumers - do more than most but some things hard to give up - more ability but unwilling
-
-
-
-
Markets
-
-
-
large number of people who have similar needs but are diverse - focus on serving a subset to ensure a good fit between an offering and customers needs
-
-