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Strategic Management - Coggle Diagram
Strategic Management
definitions of strategy
drivers for strategy (survival, growth, profitability)
survival
growth
profitability
firm-specific performances and profitability
competitive advantage
sustained competitive advantage
business model
examples
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LVMH
Kering, Gucci
performance of non-profir enterprises
government organisations
Merci
strategic planning process
Vignali model
SOSTAC
situational analysis
SWOT/TOWS/PESTEL
objectives
SMART
strategy
generic strategies
differentiation
cost-leadership
focus
purpose of strategy
Generate sustainable competitive advantage
achieving competitive advantage
CSFs
Porter's sustainable competitive advantage model
distinctive competencies
how to identify (both framework are also used for internal analysis)
2 more items...
competitive advantage
value creation
customer perceived value
operational excellence
product leadership
customer intimacy
generic building blocks of competitive advantage
Develop and nurture (potentially) valuable capabilities. Not all of the capabilities might be valuable. If it’s differentiation, then those capabilities should be value-adding capabilities. During the exam, think which capabilities are more important than others, how can you leverage them
Respond to environmental changes
Approval of functional level strategy
evaluation of strategy questions
levels of strategy
approaches
top-down
bottom-up
types of managers (general, functional)
strategic awareness
algorithm to define strategic awareness measurement
levels of strategy
corporate
business
functional
tactics
segmentation, targeting, positioning, 4Ps
action
measures
control
measures
monitoring and evaluation
Johnson&Scholes
Hill et al, 2017
key drivers of change