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Plan B - Coggle Diagram
Plan B
Retaining existing customers
Personnalized Incentive Promotion
Loyalty Event
Active CDP usage (triggers communication, etc.)
Community management expansion (TG,...)
Dealer Support
Dealer Conference online in April and offline in September
Brand Days
Enhanced CO-OP
Ensure Upper Brand Positionning
Launches: MQ4 PE, NQ5, DL3c
EV launch and always-on
EV9 Ambassador
EV Day, Customer Event
Premium display
Always-on ATL (Aug - Dec)
Brand campaigns: RBCS, SUV
Highlight Kia's best CX
new Marketplace functions
Mobile App
Service campaigns