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Phytome - Comms Strategy - Coggle Diagram
Phytome - Comms Strategy
External
Goals
e.g. new investors, increase brand recognition, entering new market, launching new service
Goal 1
Goal 3
Goal 2
Shareholder
Internal
Company News
Company success
Leadership Hires/ Changes
Policy Changes
Strategy Shifts
Crisis Response
Events
Recognition Comms
Employee success
Personal announcement e.g. name change after marriage
Thanking departing colleagues
New Hires
HR Communications (Leigh)
Channels
Blog - Investor Website
SEO
Events / Guest Speaking
Online articles - guest posts
Social Media - LinkedIn and Twitter
Metrics
Visitors
Brand Mentions
Media Reach
Engangement
Social Shares