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Approaches to Product Concept Generation - Coggle Diagram
Approaches
to Product Concept Generation
Ready - Made
Crowd sourcing as a Creative Source
Lead Users as a Creative Source
Toolkits for User Innovation
Principles of Open Innovation
Open Innovation at Work
More Examples of Open Innovation
Find-Solve Approach
Gathering the Problems
Internal records
Direct inputs from technical and marketing departments
Problem analysis
Procedure
Methodologies to use
Experts
Published Sources
Stakeholder Contacts
Interviewing
Focus Groups
Ethnographic Market Research
Customer Site Visits
Role Playing
In action
Scenarios analysis
Paint a scenario
Study it for problems and needs
Evaluate those problems and begin trying to solve the most important ones
Solving the Problems
Electronic Brainstorming
Online Communities
Use of Online Communities
Disciplines Panel
The Analytical Attribute
Understanding why customers buy a product
Basic idea
Types of attributes
features
functions
benefits
Theoretical sequence
Gap Analysis
Determinant Gap Map
Perceptual Gap Maps
Comments on Gap analysis
Trade-Off (Conjoint) Analysis
Using Trade-Off Analysis to Generate Concepts
Is Conjoint the Right Method?
Qualitative Attribute Analysis Techniques
Dimensional Analysis
Product Characteristics
Creative
Checklists
Analogy
vivid and have a definite life
Full of concrete images
A happening—a process of change or activity.
A well-known activity and easy to visualize
Value Curve Creation
Reduce
Eliminate
Raise
Create
Product Enhancement
Upgrades
Add-ons
Extras
Accessories
TRIZ
Segmentation
Local quality
Universality
Nested doll
Another dimension