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Craft Club Brief Breakdown, DETAILS - Coggle Diagram
Craft Club Brief Breakdown
What
What kinds of products? What should be emphasized in branding/advertising?
Target Audience (who is it for)
Felters, knitters, and crocheters
All ages, largely women
Client
Fiber Craft Club
looking to sell handmade fiber crafts
Teach crafts
Deliverables
Catchy name
Logo
Branding
Business Cards
Frame Sign or Banner
Price Tags
Flyers
Social Media
When
Where
Storefront - Where will products be sold? Digital? Markets? Store?
How
Emphasize comfort, warmth, familiarity in branding
warm pastel colours?
A few bold colours
Positives
Negatives
Tone
Modern and professional
DETAILS
NAME
Little Yarn
What is the major area of concern?
Storefront? Where are these going to be sold?
PALETTE