aims and objectives

objectives

aims

What does the business want to achieve?

What targets is the business going to set themselves to get to help achieve their aims

objectives are divided in 2 types

exp

create a profit or surplus funds

sell or provide goods or services

survive

expand

maximize sales

financial objectives

non-financial objectives

Survival

Profit

Sales

Increase Market Share

Financial Security

Social objectives

Personal satisfaction

Challenge

Independence and control

factors that change objectives

SMART goals

action plan

realism

measurable

time limit

specific

good goals are clear and defined

You must be able to measure your progress

Set an action plan tell with what you are going to do

Make sure your goals are not too hard

Think how much time it will take to accomplish that goal

Market conditions.

Technology-

Performance- .

Legislation.

Internal reasons

-Business operates in dynamic markets. This means there are lots of regular changes. For example a new rival may enter the market, they might introduce a new product that will negatively affect your business. When this happens it is important to adapt and get new objectives.-------------Exp. Whatsapp and messenger

The performance of a new product is how well it sells. For example if it doesn’t sell well you could push more ads or if it goes well you can continue the product production. This could make a company want to change goals

Legislation- The laws in a country might change how your company operates, for example alcohol, if the country has an age limit or a time limit you will have a goal to push advertisement for services in the afternoon or for a specific age of people.

When the company changes its objectives, policies or management. An example would be a shop that sells for elderly people changes now sells for adolescents

In a world where there is constant new technology, a business needs to keep up and adapt to the new technologies to not stay behind

click to edit

click to edit

d

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit