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Guest Lecture Marketing and Branding - Coggle Diagram
Guest Lecture Marketing and Branding
Genootschap voor eventmanagers
B2B
Cultural event managers --> platform cultuur locaties
Next generation event professionals --> G14
Corporate event managers --> genootschap voor event managers
Experienced event professionals --> Pro event connect.
Business Events
Events are used to give ‘soul’ to a brand
Events need to tell the story of the brand
Eventmanager is expert in couple of domains
Events for business – marketing/HRM/Sales
Events are paid for by the company
Incentive/travel, agencies, corporate, culture
Public Events
The event is the brand
Events are there for entertainment and to celebrate life
Event manager is mostly occupied with one task
Event = the business
Paid by the end-user
Festivals, concerts
Trends
Sustainability
Inclusion
The visitor has changed
People are critical about their own time
Make the visitors part of the event --> questions, interaction, playful, meeting