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Unit 6: Web Analytics - Coggle Diagram
Unit 6: Web Analytics
- Tracks performance of specific campaigns.
- Analyzes the impact of ads or newsletters.
- Helps in optimizing marketing efforts.
- Reflects website loading times.
- Slow loading can increase bounce rates.
- Crucial for user experience and SEO.
- Analyzes dwell time for each page.
- Helps understand content engagement.
- Useful for optimizing content strategy.
- Monitors performance of AdSense campaigns.
- Directly tracks ad revenue in Google Analytics.
- Important for publishers and ad-driven sites.
- Measures goal completions on the site.
- Examples: product purchases, newsletter sign-ups.
- Key for assessing the effectiveness of website goals.
- Measure popularity and growth.
- Compare with previous timeframes.
- Indicates overall site engagement.
- Ratio of New/Returning Visitors
- Balancing new and returning visitors.
- High new visitors may indicate campaigns.
- Consistent returning visitors show site quality.
- Average time visitors spend on site.
- Indicates engagement and content relevance.
- Useful for optimizing user experience.
- Percentage of single-page sessions.
- Reflects site usability and content.
- High bounce rate may need improvement.
- Number of Users from Organic SERPs
- Measures organic search traffic.
- Essential for assessing SEO success.
- Engaged visitors often come from search.