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TA (Social Demographic, Concerns, Goals & Wishes & Pains to solve)…
TA
Social Demographic
Students & Fresh Graduates
(non-tech major)
Age:
20 - 24 y. o.
Income Level:
their income: 120-170 USD per month
parents income: 750 USD per month
(willing to spent about 50% for children education)
Occupation
students w/ part time job
fresh graduates w/ part time job
Location
Ho Chi Minh
For future:
Ha Noi
Da Nang
whole Vietnam
Dissapointed with
their first job
Age
25 - 29 y.o.
Income level
500 - 1000 USD
Occupation
Full-time specialists
Task for Ruslan to make a
final list of major working fields (use Linked in)
Location
the same
Achieved maximum
or burned-out
Age
30 - 35 y.o.
Income level:
800 - 1200 USD
Ocupation
Full-time high level spec
Full-time low-level manager
(head of subfunction)
Location
the same
Scared to meet retirements
in poverty or lose their job
Age
35 - 45 y.o.
Income level
Occupation
Location
the same
Concerns
Finances and time
Do not have enough time
Lack of reputation
Price is high
About learning
Learning will be too difficult
Never study again
It was so hard
It was so useless
Fear that they can not acquire IT skills
(not smart enogh)
About changing career
Afraid not to get a job after graduation
Fear that IT field is not for them
It's too late to change my life
Goals & Wishes & Pains to solve
Change career
Earn more money
Burned-out
Hard job
Useless job
Chose wrong working field
Become a high demanded professional
Possibility to work remotely
(not so relevant)
Easier way to come to international
labor market
Not to lose job in the future
(traditional job that can be switched to
automatic computer algorithms e.g.)
No career perspectives
on the current work field
Chose wrong working field
(but not burned-out yet)
Does not like current job
Current job is okay, but interested in other field
Become a freelancer to get
salary from overseas with foreign currency
Start a career
After army to get high paid job