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VPC framework & Business Model Canvas, Example, Why, lead to higher…

- - - - Differential pricing
      - Price model
  - - - physical channel
      - virtual channel
  - - - influence the perception of value associated with the price of a product or service.
- - - - tailoring your value proposition to meet their specific needs and preferences
      - deliver value more precisely, higher customer satisfaction and loyalty
      - involve categorizing customers based on relevant criteria
    - - represent the groups of customers or target audiences
    - - STP
        
        Segmentation
        
        Targetting
        
        Positioning
  - - - unique and compelling value that your business offers to the chosen customer segment
    - - Why should customers choose your product or service over alternatives?
        
        address the specific benefits, features, and solutions that address customer needs, wants, or pain points
        
        resonate with your target audience and clearly communicate
        
        a key of customer acquisition and retention
    - - Marketing 4P
        
        Place
        
        Price
        
        Product
        
        Promotion
  - - - Students
        
        study sessions
      - professionals
        
        short break time
      - freelancers
        
        productive space
      - families
        
        kids-friendly enviroment
- - - - Production quantity
      - human resourcs
    - - management and sales
      - research development
  - - - suppliers
      - manufacturers
      - advisors
  - - - intermediate goods /components
        
        final assembly/manufacturing
        
        marketing & sales
        
        customers services