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STRATEGIC MARKETING : - Coggle Diagram
STRATEGIC MARKETING :
1- Brand and Strategy
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CATEGORIES
Brand image = 4 assets (logo, colors, fonts and visuals)
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Brand definition = unique design, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors
Positioning strategy = a marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer
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2- Positioning Map
definition = a marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer
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3- Targeting strategy
Definition = The selection of potential customers to whom a business wishes to sell products or services
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Mix Marketing
price
Activities aimes at finding a product 's optimum price, typically, inclunding overall marketing objectives, consumers demand, product attributes, competitors pricing and market and economic trends
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Definition
A planned mix of the marketing's elements knowm as 4P to create the right combination to attract customers and generte optimum income
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