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Consumer Profile - Coggle Diagram
Consumer Profile
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Buying Journey
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Decision Stage
Key deciding factors (reviews, recommendations, influencers)
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Media Consumption
Favorite Platforms
Social media (Facebook, Instagram, TikTok, LinkedIn, etc.)
Traditional media (TV, Radio, Newspapers)
Online sources (blogs, podcasts, websites)
Content Preferences
Video, text, audio, visual, interactive content
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