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How to increase netflix new paid subscribers? - Coggle Diagram
How to increase netflix new paid subscribers?
Content
Produce more original content that is exclusive to netflix
License more popular tv shows and movies from other studios
offer wider variety of content for each age group
introduce netflix kids like there is youtube kids
bring in old classic movies and shows that old people enjoy to rewatch
new content like broadcasting of sports that appeal to younger audience
improve the algorithm to show recommendations according to user tastes.
start music services like spotify
short videos like tik tok and youtube shorts from its content library
offer more subtitles and audio languages
make spin offs from existing shows and create own universe like mcu
bundle netflix with other subscriptions
make some content free and avoid loss leader principle like jiocinema did with free ipl and disney is doing with world cup
diversify content to make lgbtq plus shows
more regional and local contents
offer live tv like jio tv,youtube tv
Pricing
offer more affordable plans or plans with fewer features
offer free trial for longer duration and include student only plans like spotify does
run promotions and sale offers throughout the year
Marketing
Use platforms like tik tok,reels and shorts that people are watching more these days to promote content
partner with companies to offer cross promotional oppurtunities
show and hold events like tudum in more countries
Product
improve streaming quality and download options
offline viewing
watermark content to avoid piracy and know its source and offer rewards for reporting
make referrals attractive
improve onboarding by making it easy to sign up
use of sign in via mobile otp,gmail or other socials like facbook,twitter etc