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Unit 5 & 6 : Credit Risk Analytics & How Business Analytics…
Unit 5 & 6 : Credit Risk Analytics & How Business Analytics Influences Marketing Strategies in Retail Banking
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Unit 6 Part
1. Know your customer
- Changing customer behavior
- Precision marketing foundation
- Leveraging social media data
2. Precision Marketing
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- Predictive recommendations
- Personalized Recommendation
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- Customer Life-Cycle Management
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- Special marketing programs
3. Risk Control
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- Money laundering prevention
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