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VPC framework, G1 (IBS3 Xelen, IPCM3 Vivian, IBS4 Cody, DFLL3 Keely, IBS2…

- - - - Current share price / EPS
        
        :star: Higher PE ratio = Better competitive advantage
      - Earnings Per Share
        
        Net income / Number of total shares outstanding
- - - - Development / Introduction
    - - Revenue sources
      - Pricing model
        
        Price discrimination
        
        e.g. Membership
    - - Physical stores
      - Online / Virtual stores
    - - Price / Non-price
      - Advertisement
      - Growth hacker
        
        Viral marketing :fire:
  - - - Demographic
      - Geographic
      - Behavior
      - Psychographic
    - - Target Audience :silhouettes:
    - - To differentiate yourself from other competitors
- - - - :star:
        
        Material+Work+Expense
    - - :silhouettes:
        
        Manage+Sell+Invent
  - - - Willing To Pay
      - Customer receives price
      - Reservation Price
- - - - Information Systems
      - Operations Management
      - Human Resources
      - Research Development
      - General Management
      - Finance Accounting
  - - - Final Assembly/ Manufacturing
      - Marketing & Sales
      - Intermediate goods/ Opponents
      - Raw materials
      - Customer Services
  - - - Monopoly
      - Oligopoly
      - Monopolistic Competition
      - Perfect Competition
- - - - Ex: AFC: store rent / AVC: coffee bean
- - - - Tangible / Intangible
        
        Ex: The physical coffee store (Tangible)
        Experienced Barista (Intangible)
- - - - Provide music and counseling services to create a friendly and convenient environment.
- - - - Value Delivery
        
        Customer Segments (Target Audience)
        
        Customer's pain points. More effective to advertise them.
        
        Ex: Coffee lover, tourist
      - How to Access, Retain, Satisfy customers.
        
        Ex: Create an online community that enables customers to share their stories, keeping a connection with the coffee shop.
  - - - Revenue Streams
        
        The way you create revenue (Pricing model)
        
        Ex: Sells coffee drinks in coffee shop
      - Where you can deliver your product / service to customers.
        
        Ex: The physical coffee store
      - Value Delivery