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Business Model, image, image, G3, 林寶珍 Tina Lin 109108003, 陳詩穎 Anna Chen…
Business Model
Business Model Canvas
Revenue streams
Key resources
Customer relationships
Key activities
Channels
Key partners
Value proposition
Cost structure
Customer segments
VPC
Price
V-P: Customer Benefit(Customer Surplus)
P-C: Company Benefit(Firm's Profit)
Cost
Value
STP and 4P
STP
Segmentation
Ex. age, area, incomes
Targeting
define Target Audience
Positioning
how to make yourself be different from others
4P
Product
introduction / development
Price
price / charge mode
Place
physical / online
Promotion
non-price / price
advertisement
growth hacking
Value Creation&Value Appropriation
Value Creation
Primary Activities
Intermediate /Components
Manufacturing
Material
Marketing&Sales
Customer service
Support Activities
R&D
HR
Information System
Finance&Accounting
Operation Management
General management
Value Appropriation
Different market has different price setter
Monopoly
High Profitable
Consolidated
Oligopoly
Monopolistic Competition
Fragments
Perfect Competition
Lower
Strategy
Oxford
Subscription Model
Freemium Model
E-commerce
Franchising
Consulting or Services
Marketplace
Digital Products
SaaS (Software as a Service)
Joint Ventures
Brick-and-Mortar
G3
林寶珍 Tina Lin 109108003
陳詩穎 Anna Chen 110106052
王聖瑩Emma Wang 111242014
李慶陽 Oxford 111212085
李惠慈 Sherry 110212010
