Please enable JavaScript.
Coggle requires JavaScript to display documents.
Consumer Profile - Coggle Diagram
Consumer Profile
Demographic
hobbies
my product will be targe ted towards a customer who is outgoing and does out door activities for either a hobby or a general interests
my product will also be targeted towards people who do other hobbies such as road trips or general driving over night. my product can greatly benefit them in a more conformable way.
Age range
although my product can greatly benefit more elderly people they may have struggles with the design of my product and the general "crafting" part of my product, therefore my product will not be as beneficial to older generations
my product perfectly benefits younger teens to more mature adults perfectly as my product can be used to studying in compact and dark spaces (great for students) however my product can also be used in the work space or late night work sessions (20+)
although i will not actively be trying to advertise my product to an older demographic i will still encourage elderly people to buy my product as the crafting stage may be a fun little past time for someone with decreased mobility.
Although i like to advertise my product to all demographics people with animals will have to be taken into consideration as my product is a flat pack lamp and the main component of that is a wire. if a dog or other animal chews the wire and breaks it, you will not be able to repair it and will have to either buy a replacement or look into a different product (if they dislike my product because its not animal friendly they may leave a bad review which could further impact my products overall success
Income
My product is perfect for students who may be dealing with student loans/ debt as my product is inexpensive and doesnt cost much to fix/ replace if damaged
students making between £5000-£25000 will find my product to be cost effective and useful as they can use money on other expenses (buying a car, student debt/ loans) but also being able to buy a cost effective product that is small and compact (perfect for a dorm room or small apartment)
Where?
my consumer will like to buy products that can be transported to different locations and is easily portable and can fit in a small bag of luggage.
my customer will be shopping in Eco friendly stores that take the environment into consideration when making their product
The consumer will shop in stores that sell innovative products that can be transported and sculptured to their own desires
-
aesthetics
my product will not be targeted towards customers who like aesthetics as my product more leans upon the side of function (function over aesthetic).
although my product doesnt have much flexibility when it comes to different aesthetics the base color of the lamp can be altered (this can be changed by simply buying a different wire color.
apart from the color of my lamp nothing else can be altered so this is why i will not be advertising my product to consumers who just want a aesthetic product
Psychographics
My product will be suitable for both genders and is advertised to both groups. my product is unisex and is able to be used by both genders
my customer base will have a good eye for well engineered and designed products that also likes a product that is designed in a way to impact the customers experience (flat packing my product)
My product will be suitable for a consumer that is active outside and does a lot of traveling. my product is also suitable for students or adults that have work to do but dont have much room for a lamp.
How
-
References
customers with good reviews will refer their family and friends which will boost my products sales which results in more money
people that have been referenced will most likely like the product as they have sometimes already seen the product in person