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Fun fizz cross-media campaign - Coggle Diagram
Fun fizz cross-media campaign
Themes
Young and exciting - upbeat and catchy music.
Colourful and dramatic.
Dark and flashy lights. Neon. Kick to the beat.
Football - showing the energy that this fizz gives to young teenagers.
Strobe lighting. Lights flashing - tad creepy.
Target Audience
Needs to grab attention
Fun, interesting & exciting
Sporty/fit students
Teenagers between 13-18 years
All genders
Targeting teens that live in rural areas
All ethnicities
Billboard
Attract teens - big bold fonts, graffiti pictures.
Urgent and compelling slogan - need topping up?
Near schools and parks etc.
Attract teens - big bold fonts, graffiti pictures, strobe, neon, classy.
Drinks can
Concrete design with bubbles - showing the fizziness.
Different colours for different flavours - to attract teens that can't drink alcohol.
Bold and flashy design.
Legal & Ethical
Careful of advertising unhealthy drinks.
Making sure not to offend.
Got to be healthy.
Magazine advert
Same theme and keep attractive.
Advertise video in magazines.
Catchy slogan and pictures.
Social media
Continually post to keep interest of the product.
Celebrity endorsement.
Attract and engage with target audience - comments and discussion etc.
Video advert
Catchy slogan and visuals.
Same theme and attractive to the age of the audience.
Neon.
Dark and flashy.
Football kicks. Smash into the drink.
Natural Ingredients
Fresh, colourful fruit.
Juice.
Show things are bursting
With flavour
Fruit..
Natural juice
Needs a consistent message.
Adds need to be recognised.