ModuFy - Business Model Canvas

Archived Notes

Key Partners: 🤝

List of Key Partners

Manufacturers

Previous Key Partners of Google's Project Ara

Motorola Mobility

Value Proposition

Key Points

To Make a phone that can be self-repaired and self-upgraded by the user.

No need for the company to help fixing it.

Get the updated components while using the same phone.

This is done by just swapping modules, and buying what you need.

What is it?

What is it?

  • A value proposition is the fundamental concept of exchange of value between your business and your customers / clients.
  • Generally, value is exchanged from a customer for money when a problem is solved, or a pain is relieved for them by your business.

Simple: A phone that can be self-repaired and self-upgraded by the user using components that can be plugged in and out like Lego bricks. This is to make the phone last longer and be more reusable.




To make a phone that can be repaired and upgraded by the user without the help of a company.

"If the module is broken, you can buy a new one for a cheap price and replace it by swapping the module."

"Have you ever wanted a phone that can be self-repaired and self-upgraded without having to replace the entire phone? Introducing ModuFy, a modular phone inspired by Google's Project Ara and Fairphone that is built to be repairable, and easily upgradable because of its modular capabilities."

Customer Segment

High Priority

File-Hoarders / Data-Hoarders

A person who prefers to keep one phone for a long time to avoid transferring files frequently.

Technophiles

Medium Priority

Eco-Friendly Consumers

An environmentally friendly person wants to own a phone for communication and web browsing purposes so he tries to look for a phone that produces the least E-Waste.

Money-Saving Person

A person wants a cost-effective solution where he can replace only the broken or outdated parts instead of the whole phone.

A person who likes to tinker with technology.

Phone Designers

Previous Key Partners of Fairphone

Modular phones could potentially be attractive to data hoarders for a few reasons:

Storage Flexibility: Modular phones, like Google’s Project Ara, allow users to customize their devices with different modules. This means a user could opt for a larger storage module if they tend to accumulate a lot of data.

Longevity: One of the key selling points of modular phones is their longevity. Instead of replacing the entire phone when one part becomes obsolete or breaks, you simply replace that module. This could appeal to data hoarders who prefer to keep their data in one place over a long period of time.

Data Management: With the ability to add modules dedicated to specific functions, data hoarders could potentially use these to better manage and organize their data. For example, a module could be used solely for photos, another for documents, etc.

Guide Questions

Key Activities

Key Activities & Key Resources 🎯🔑

How do you plan to interact with your customer segments?

What activities does your business undertake to achieve its value proposition?

For Customer Relationships

Manufacturing the Products with the help of Partners

What to Manufacture?

Seymourpowell

For Value Proposition

Think and Research more on the product.

How?

Conduct further R&D to define technical specifications.

For Distribution Channels

Finding Key Partners.

Marketing and Promotion using the manufactured product.

Why Market?

How?

We will be using various popular channels

Social Media Platforms

What are our problems?

Where should we manufacture stuff?

Where is our target audience?

Probably within Metro Manila since they're the people who are more open-minded with technology.

Makati

Cebu

Manila

Channels

We will be using popular channels such as:

Customer Relationship

What type of relationship does each of our Customer Segments expect us to establish and maintain with them?

ToDo:

  • Key Partners
  • Key Activities
  • Key Resources
  • Value Propositions
  • Customer Relationships
  • Channels
  • Customer Segments
  • Cost Structure
  • Revenue Streams

Why?

Which partners are we identifying?

The reason that Google's Project Ara didn't sell was because it was such a unique idea, the mass market isn't ready for a modular phone and preferred a typical sleek and slim phone.

YouTube

Why Manufacturing?

Physical Display: So that we can have a physical product to display, so we need to create the product to show to our potential customers.

Frame

How?

Why?

Establish a dedicated R&D team to test the feasibility and functionality of your modular design.

Sample Modules that can be used with the frame.

Also, to have something to show at potential customers.

This is useful so that we can get background info about the technology of modular phones and the strategies of previous companies creating modular phones. We will also study the tech background of Google's Project Ara.

We've been doing that for the past 5 weeks!

Key Resources

Michael Jacob

Let's ask people if they like the idea (Market Research)

For Revenue Streams

Our company plans to create just the base model of the phone so that's where all the companies will base the modules on, and also provide some modules for it as a starting point just for a demo.

Finding potential investors to fund the project.

Conduct research such as surveys to understand the target audience, market demand, pricing strategies, and the competitive landscape.

If there are potential customers, we can proceed with finding potential company partners.

To help us manufacture the phone such as the endoskeleton/frame and the needed modules for the demo product.

Set up Kick Starters and ask for capital or grants from Venture Capitals

They can provide us the necessary resources.

Show them our business plan and our product's documentation and see if they like it.

Explain to them the purpose of this project and how it can benefit society.

Instagram

Twitter

Blog Site

To document the project and display the project's road map to keep customers and eager investors updated.

With this, we can also get continuous feed back and criticism.

What are the key resources needed for your business model?

Human Resources

Computer scientists.

Manufacturers

Marketing People

Physical

Funding for project (Capital).

Software Programmers

Market Analysts

Checklist:

  • Capital
  • Tech Expertise
  • Technology & Equipment


  • Microchip Manufacturers

  • Module Manufacturers
  • Module Designers
  • Distribution Channels
  • Software Developers

Investigate the latest advancements in modular technology that could be integrated into ModuFy.

Distribution channels

This will include using breadboards for the endoskeleton to have connection to the modules.

Getting Capital

Tech Expertise

Capital

Technology & Equipment

Manufacturers

Microchip Manufacturers

Module Designers

Software Developers

Microchip manufacturers

Modules manufacturers

Microchips for phones

Modules for the Endoskeleton

Factory

The Endoskeleton

Documentation about the ModuFy project

Toshiba

Why?

They developed three different processors for the project, which were used in both the phone and the individual modules for Project Ara.

They are a major microchip supplier of Project Ara smartphone.

Module Designers

Distribution Channels

Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?

Funding

Kick Starters

Why?

They can hep me in giving me ideas on how to make the ModuFy look and work better.

Capabiltiies

Tech expertise in Modular Component creation.

Capabiltiies

Tech expertise and resources in creating microchips for phones and modules.

Cherry Mobile

Capabilities

Infrastructure for testing the phone's capabilities.

Phone camera hardware & software testing

Camera Lab

Strong partnerships with most trusted tech leaders.

Market Presence

Social Networks

Youtube

Twitter

Blog Site

Instagram

How are we reaching them now?

Social Networks is very easy to access today, so we'll be using that.

How are our channels integrated?

They work together, Social Networks can be used for quick updates and announcements about the project.

For the Blog Site, this is where we will put all the official information and updates about the project, and for presence outside of social media, this is to make us look professional and legit.

I think Facebook and YouTube will work best as this are the social media platforms with the most active users. Facebook (2.9 billion monthly active users) Facebook for quick updates and announcements for the project and YouTube for long form content and the trailer of the project.

Facebook

Reddit

Interacting with Technophiles

Interacting with Data Hoarders

I would interact with Money-Saving people by suggesting them that a repairable phone will cost you less than replacing a phone every 5 years. This would get the money-saving person hooked.

To interact with data hoarders, introduce them to ModuFy, the modular phone and how you can be able to hot-swap storage modules while the phone is turned on. Being able to have a storage module just for one specific purpose. Example, 50 GB of storage module just for photos and 50 GB storage module just for documents. And the Data Hoarder doesn't have to worry about managing the files manually in their file system explorers.

In Reddit, there's a subreddit called r/DataHoarders where it's a group full of people who have the same way of thinking, which is deleting data is bad because it may contain important info.

They are mostly active in Reddit where they talk to fellow tech people.

I would try to survey them about what's their thoughts about modular phones. If they're interested, I could advertise them about this modular phone that I've been working on.

Cost Structure

Revenue Streams

Module Sales

Endoskeleton/frame payment

Base Price of Google's Endoskeleton was $50

Module Production

Endoskeleton/frame sales.

Customer Support Salary Expense

Hardware Sales

Module Sales

Software Sales

Service and Repairs?

Trouble shooting Help

Setting up community forums for people to communicate with other customers and to also grow the community.

Automated / Self Service

The people can be able to do self service and if they need additional help, they can ask our AI to help them answer their problem.

Concept Test

Describe in a sentence.

Sir is gotta read that.

  1. makakatohanan
  1. Relevance

4th pricing

3rd Demand

Possible ba ang product.

Personal Assistance

Updates and Announcements to keep our customers updated on the project.

Ask customer support from the official team.

They will expect updates and sneak peaks here.

Well posting in any social media is free.

Technology Maintenance

Front end

Back end

Engineer salary

Why Motorola Mobility?

Ex-Partner of Google during Project Ara, has Experience in creating modular phone components

The london design company that helped in the design process of the Fairphone 2 (the first commercially successful modular phone).

Venture Capitalists

click to edit

Key Activities ⚒💪

Gain reputation of customers by maintaining stable customer relationship through social media or through our website.

  • This is done by doing announcements in our social media and in our website,
  • engage with the Community,
  • and answering questions and inquiries of our customers.

The manufacturing process: Manufacturing the endoskeleton and producing the modules for the endoskeleton.

Get more key partners for create more modules for the endoskeleton and to give the modules more personality and style.

Customer Support such as consultations with our customers to figure out which modules they need in their phone to make it personalized.

We will be doing Researching and Development of the Modules to make it compatible with the endoskeleton. This is done by doing software development to our hardware components.

Key Resources

Do Marketing in Social Media for our Modufy Product to increase popularity.

Partnering with artistic companies to design modules

Partnering with companies in specialized fields such as medical, engineering, and tactical companies.

Manufacture the Modules

Manufacturing Facilities

Research and Development

Offices for Software Testing

Skilled People

Distribution Channels: to distribute our Modules to our offices for testing. After that we will be using Distribution Channels to sell our modules commercially to our stores.

Courier Delivery for online shopping deliveries of our modules to our customers.

We can use couriers for our customers who prefer to do online deliveries. We will send the modules for ModuFy by our courier.

Key Partners

Component Suppliers

Distribution Partners

Software Developers

Repair and Service Centers

These are a list of other external companies / suppliers / parties you may need to achieve your key activities to deliver value to the customer.

User Persona

Technophiles

John

What's a user persona?

What is a user persona?

image

What is it?

Why do I need it?

To create a problem statement.

It's crucial to understand who will be using it.

What are the needs and goals of my users.

Any noteworthy user characteristics.

Before you need to create your persona you need:

Qualitative Data

Quantitative Data

Add a header for your persona

You can't satisfy everyone so focus on one specific group and one specific pain point.