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Replior Marketing - Coggle Diagram
Replior Marketing
Content
Product Video Walkthrough / Webinar
+ Repurpose
FAQs & Objections
eBook - different Title & Image
(more) Success Stories
Neeta - to write a generic article
EDC 5 - Pre-marketing
Website
Improving HTML5 ePRO / EDC Feature Gifs
Improved
About Us
page, Structure, Values & Timeline
Improve EDC & eConsent LPs
Emphasise security/privacy message (Chris - teams chat)
UV Sensor Page / Campaign [Sept 29]
MarTech & Automation
Old Leads - followup
Nurture ePRO Brochure Leads - Seq
Reporting - manual summary / key takeaways
email addresses + gsuite
Sales Collateral
Battle Cards
Pitch/Sales Deck
Testimonials
Social Media
Plan to increase engagement / exposure
Audiences for Boosting
Advertising Funnels
Google/Bing Ads
Retargeting
ecoa / eCRF / eConsent
Sitelinks
BYOD / Device Campaign
Competitor Campaign
v2 Ads - to improve CTR
Bing Ads - Fix Disapprovals
LinkedIn Ads
InMail Campaign
eBook Campaign
CRO Campaign
Demo -
Video
/ Image / Slider (also w/wo LGF)
Vendor Comparison Campaign
Almiral Case Study
ePRO Brochure
Free Trial Campaign
Biotech LP + Campaigns (for Heads of)
Checklist Campaign
Retargeting
Testimonials Ad
ePRO Brochure - as a carousel ad (retarget LGF opens)
CRO - A/B Tests & LP Improvements
Implement Valeria's list - Markup (ePRO LP)
Involving a CRO expert
Brand Refresh
Idea Gathering
Reviews (G2 / Captera etc)
Profile Access
SEO
Involving SEO expert / agency
PRODUCT
Light UI / UX improvements
OUTBOUND
email / Li outreach service
Interview existing customers
Conferences & Partnerships