Please enable JavaScript.
Coggle requires JavaScript to display documents.
Parasocial Relationship in Internet Culture - Coggle Diagram
Parasocial Relationship in Internet Culture
Industrial Perspective
Advertisement and Marketing using internet personas
Media personas' influence on users' purchasing habits
Ads and promotion using personas
Popular Brands with personas
McDonald's Ronald McDonald
Opera GX's Aura
Consumer's emotional engagement with mascots
Character design and online personalities
Pop-culture (?)
Movie celebrities in film industry
https://www.findapsychologist.org/parasocial-relationships-the-nature-of-celebrity-fascinations/#:~:text=Parasocial%20relationships%20are%20one-sided,sports%20teams)%20or%20television%20stars
.
Celebrity documentary as means of proliferating parasocial relationships
Why do people romanticize serial killers
Does / Can sympathy create parasocial / one-way relationships?
Idol industry
Japansese
Korean
Persona based product design
Mass production and mass consumption of emotionally engaging products
Emotional marketing
User provided content within production
Fan art
Fan music
Fan shows
Fan translation
Fandom
Historical Perspective
Attachment formed while watching Television personalities
https://encyclopedia.pub/entry/36306#:~:text=In%201956%2C%20the%20term%20parasocial,of%20research%20on%20parasocial%20phenomena
.
Parasocial relationship before mass media
One-way bond with political figures, gods and spirits
So are churches just clubhouses for people with parasocial relationship?
Is this what religion is?
Salvation
Parasocial relationship as a communication science subject
https://en.wikipedia.org/wiki/Parasocial_interaction
Possible reasons for Parasocial Relationships
Isolation
Loneliness
Limited social exchange
Intentional and goal-directed behaviours
Media consumption elevate persona to "Friendship" status
https://www.sciencedirect.com/science/article/pii/S2590291121000255#:~:text=A%20parasocial%20relationship%2C%20first%20defined,“friend”%20by%20the%20viewer
.
Social Perspective
Effects of parasocial relationships on society
Personal
Increased media consumption
Media addiction
Psychological attachment to media persona
Social
Lower (irl) social interaction
Parasocial as a substitute for social
https://www.frontiersin.org/articles/10.3389/fpsyg.2017.00255/full#:~:text=Parasocial%20interactions%20and%20relationships%20(PSI,Horton%20and%20Wohl%2C%201956
).
https://www.frontiersin.org/articles/10.3389/fpsyg.2017.00255/full
Autonomy from parental figures (Independence)
Identity formation without much social risk
Imbalance in social interaction
Hard time differentiating real and unreal interactions/ relationships
Covid-19 Pandemic and the rise in Parasocial Relationships
Extreme parasociality
Harm towards media persona with too many one-way relationships
Cultural Perspective
Internet, social media and online personas
Parasocial relationships may form communities or fans
Fandom
https://time.com/6294226/parasocial-relationships-benefits/
Online harassment as a form of interaction
https://scholar.umw.edu/cgi/viewcontent.cgi?article=1443&context=student_research
Parasocial relationship compared to other types of relationships
The rise of social media personalities and parasocial relationships
Television Culture
Keeping up with the kardashians
Bachelor shows
Social TV
Non-mass-media cultures
One-way bond with higher powered authorities
https://sea.mashable.com/life/21679/what-are-parasocial-relationships
Public political figures
Emotional engagement through similar beliefs