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Consumer profile - Coggle Diagram
Consumer profile
Lifestyle
School
Uni graduate
Apprentice
Work
Young adult
Nature
Mountains
Ocean
snow
Forest
Sports
Extreme sports
MTB
Surfing
Climbing
Snow sports
Ski
Snowboard
Hobbies
Outdoor hobbies
Instrument?
Board games
Reading
Van life
Inexperienced
New to the scene
Needs
Cheap method of living away
Food storage
Water storage
Gray water
Drinking water
Safety
Lock box keys
window blinds
kitchen
Tucks away
Clean
Sterile
Modular system
Slide in
Universal
weatherproof
climate control
Water sealed
Wants
Gear storage
Tucked away
Efficient
Comfortable
Lined furnishings
Blankets
ergonomic
Music system
High quality
Durable
Shower inbuilt
Wet gear management
Wetsuit
Running gear
Gore-tex
About the consumer
how much money
£25,000+ annually
Kids?
None
small family
Age
20-30
young adult
Location
United kingdom
Europe
North america
religion
Any or none
May have to adjust design for prayer needs
Products consumer would buy
Tentbox
Waterproof gear
Mountain equipment
Ropes
cams
tents/hammocks
Wetsuits
Gloves
booties
Sports gear