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Ideas for a Better Way - Coggle Diagram
Ideas for a Better Way
Guiding Principles
Serve the Reader
Myth Busting
There are no right ways
No one can prescribe the formula for success
quantity vs quality
Selective Invitation
No Selling / No Persuation
Heart of the Book
There are no only ways but here have to be better ways
Reconnect / align with Soul
Solve for Reach
Put Humans Back at the centre of everything
Restore sanity
Call out bullshit and draw clearer pictures
What Problem are we addressing
Soul
Aligning with Soul / Calling
What does it look like?
Quality > Quantity
Connection / Meaning / Belonging / Purpose / Vitality
It will feel right
Replenishing / Retrieving Soul
Reach
Pragmatic
Find Out Your Truth
What do you truly value - this will be related to your wounds
What you are longing for in the world you are invited to create
The intersection between your lived struggle and the solution you long(ed) for always points to your purpose.
What about your truth is valuable to others
If you don't believe you cannot make others believe
this is KEY to our Reach
Work out the essence of the gifts you want to share in the world
Strip back the forms and expectations you are locked into to reveal the essence
What are you products / services
Structure of the Book
Metaphor Options
Heros Journey
Unfolding
Choose Your Own Adventure
Radio Signal and Receiiving
Objectives
Brand Alignment & Clarity
Identity
Messaging
Value
Business Model
Presence
Products & Services
Community & Engagement
Finding 'Our' People