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chapter 4: planning & strategic management, General
decision-making…
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are major targets or results that relate to the long-term survival, value, and
growth of the organization
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translates broad strategic goals and plans into specific goals and plans that are relevant to a particular unit in the organization often a functional area like marketing or human resources.
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involves managers from all parts of the organization
in the formulation and implementation of strategic goals and strategies.
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Establishing mission, vision, and goals
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SWOT (strengths, weaknesses, opportunities, and threats) analysis and strategy
formulation
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