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Consumer profile - Coggle Diagram
Consumer profile
Demographics
Age
40 to 70
"Boomer" and "Gen X" generations
Gender
More female than male
Class/Income
Middle class
£50 to £90 thousand per annum
Religion
Catholic Christians
Roman Catholics
Culture/Identity
Catalonian
British
Where
Shop
High streets
Markets
Charity shops
Branded shops
Shopping parks
Retail parks
In city shopping centres
Branded shops
Online
Work/live
Northeast spain
Rural
Close to a large town
Urban
On the edge of the city
UK/ not in Catalonia
Near source of Catalan culture
Towns and Cities
Socialise
In person
Church
Community events
Fundraisers
Kids activities
Online
With family
With friends
What
Technology
Television
News
Game shows
Important events
Coronations
Politics
Soap box
Mobile phone
Socialising
Phone
Messages
FaceTime
News
Games/entertainment
Laptop/computer
Work
Online articles
the internet
Style
Art Nouveau
Art Deco
Romanticism
Religious
Form and function
Products
Furniture
Old
Practical
Wooden
Hard woods
Stained
Transport
Walking
Boots
Walking shoes
Bus pass
Bike
Car
Reliable
Practical
Small
How
Socialise
In person
Church
Community events
Work
Online
Messages
Calls
FaceTime
Shop
In person
Towns
Cities
High streets
Shopping parks
Online
Amazon
Ebay
Clothing sites
Use the internet
Search sites
Google
Bing
Safari
Shopping
Behaviour
Food they eat
Healthy
Homemade food
Mediterranean diet
Spanish/Catalan foods
Weekend activities
Kids
Sports
Clubs
Sunday school
Outdoor activities
Walking
Hiking
Church
Shopping
Food
Gardening
Hobbies
Read
Magazines
Classical literature
Educational articles
Fabric crafts
Crochet
Knitting
Sewing
Exercise
Yoga
Running
Spinning
Gym
Psychographics
Background
Grew up with religion
Childhood without technology
Most likely have children
Would have visited/lived in Catalonia
Likes
Nature
Animals
Pets
Plants
Food
Cultural food
Religion
Crafts
Dislikes
Office jobs
Rushing
Modern contemporary art
Technology
Avoid using social media
Don't understand it